Introduction
How it helps
Marketing is a science. It's the engine that drives company revenue and it includes everything you do to create and deliver value to your market. Yet most companies can't define it or treat it as a fluffy expense. We've taken the entire field of marketing and grouped every activity into 29 subjects. Then we've mapped those subjects to show the ideal chronological process. For example, you need to define a competitive position and value proposition before you create a name, set your price or launch a campaign. This process can help your company apply sound marketing strategies to everything you do. Most companies just haven't had the tools or knowledge to implement this kind of process, but that will change in the next few years. Here are two key ways the M.O. can help your team: | | 
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Visit the interactive subject map | 1. | Solve your problems NOW.
We’ve spent four years assembling >1,200 pages of best practices. You could spend weeks or months looking for what we cover in 2-3 pages. But why?
Instead, just download these guided Word & Excel documents and get to work. For detailed contents and sample documents, choose a subject from the interactive subject map.
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Try the wizard now | 2. | It opens your eyes to new ideas and gives you a plan to get started.
You’re probably an expert in a number of subjects, but are you an expert at all 29 subjects in the M.O.? The wizard can open your eyes to new ideas and strategies. For example, if you’ve never done search engine marketing, would you include it in your marketing plan? Would you know where to start? What about publicity? Business development? Pricing? Sales process? Online campaigns? Whether you have a broad challenge or a specific project, this tool ALONE has great value. It helps you create a plan and then shows you which best practices you'll need. |
Build expertise. Solve problems. Get results.
That's how the Marketing M.O. can help.
Next steps