Introduction
Who it's for all but cons
It’s designed for small-to-midsize companies that sell to other businesses. It can be used to market a product or service and the tools work for a wide range of industries. In addition, the web-based software customizes the project plans for different "profiles." This customization allows the M.O. to address the specific projects and challenges you're facing and the best strategy for your solution. Here are the profiles used in the software: | | 
|
| | Entrepreneurs who are starting an early-stage B2B company.The wizard delivers up projects that you're most likely to face as you're getting your company off the ground.
|
| | Executives who are leading an established B2B company.
You're focused on growing your business and taking it to the next stage. Most likely, you're considering the Marketing M.O. as a tool to help your employees expand their skills and deliver better results.
|
 | | Marketing directors & sales managers in established B2B companies.
You're very strategic & tactical, and the Marketing M.O. gives you a very broad range of strategies and projects.
|
 | | Aspiring marketers
Students, job seekers or anyone who wants to improve their marketing skills. The software includes basic projects as well as some that are more comprehensive but important in entry-level positions. |
Certification Program for Service Firms & Consultants
We also offer a Certification Program for service firms & consultants who offer sales, marketing, management and/or technology services for clients.
The program provides training, tools and the rights to use the Marketing M.O. as your own methodology to deliver services to clients.
To learn more, please download our certification brochure (pdf) or contact us now.
"The Marketing MO provides the expertise, tools and roadmap for building an effective marketing platform. It’s like having your own private marketing consultant.
"Using the Marketing M.O. really makes me think about the things that are critical for my business. For example, it helped us recognize that our value proposition was not making the emotional connection we needed with prospects. It helped us create consistent messages across our service offerings and enabled us to understand the nuances of getting published."
Susan Foley, Managing Partner
Corporate Entrepreneurs LLC
June 2006
Corporate Entrepreneurs LLC specializes in Corporate Entrepreneuring -- helping organizations build new growth businesses by eliminating the barriers to success. They create the entrepreneurial mindset and infrastructure to accelerate new business growth.