Entrepreneurs

The strategy wizard delivers up plans for the challenges you face as you're getting your company off the ground. 

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Aspiring marketers

Students, job seekers or anyone who wants to improve their marketing skills. The software includes basic projects as well as some that are more comprehensive but important in entry-level positions.

Sign up for the Aspiring profile

Consulting M.O. for Consultants &
Service Firms

We also offer the Consulting M.O. program for service firms & consultantswho offer sales, marketing, management and/or technology services for clients.

The program provides training, tools and the rights to use the Marketing M.O. as your own methodology to deliver services to clients.

Learn more about the Consulting M.O.

So what are customers saying about the Marketing M.O.?

"The Marketing M.O. process serves as a reality check on how my company is perceived in the marketplace and how I would like it to be. It is getting me to think about what we do that is of value to our clients and how effectively we are communicating that value. It is also quite motivating to do the exercises and plan improvements to my business.

"Working through the exercises has reassured me that I can use [the M.O.] to help my clients and help my own business. It has opened my eyes to a wide range of services I can offer to my clients while 'sticking to my knitting.'

"I also appreciate the relationship I am developing with a company that has an astonishing breadth and depth of knowledge of marketing with an equally amazing ability to explain it simply."

John N. Brennan Ed.D.
Interpersonal Development, LLC, an international training and consulting firm

"The Marketing MO provides the expertise, tools and roadmap for building an effective marketing platform. It's like having your own private marketing consultant.

"Using the Marketing M.O. really makes me think about the things that are critical for my business. For example, it helped us recognize that our value proposition was not making the emotional connection we needed with prospects. It helped us create consistent messages across our service offerings and enabled us to understand the nuances of getting published."

Susan Foley, Managing Partner
Corporate Entrepreneurs LLC, a company that helps organizations build new growth businesses by eliminating the barriers to success. They create the entrepreneurial mindset and infrastructure to accelerate new business growth.

"You pack a ton of important, valuable information into a few short pages -- quick facts, meaningful examples and critical steps. Great stuff."

Peter Hayes
EMC Corporation

"We really appreciate the best, neutral and worst-case scenarios. These examples help us relate the information back to our particular situation and evaluate where we stand. We've had experience with all of the subjects, yet we still find valuable information throughout."

Joseph Norcott and Dolores Ricci-Norcott
Business Technologies of New England

"I know a lot about sales & marketing, but you helped me understand new subjects like online marketing, publicity, email marketing, etc. You also clarified a lot of strategic subjects like positioning & branding.

"This material will definitely help me in my business."

Tom Rubens, Entrepreneur

"It's a great source of inspiration with all the schematic graphs and a perfect guide to all who wish to improve their skills in any business.

"I'm in the process of facilitating a web site re-design and the book has helped me put that work into context. We're re-examining our value proposition, brand identity, and email marketing strategy - and the book has helped us remember how the site should function as part of our entire marketing mission."

Chris Kramer
Director, Creative Communications
Corporate One Federal Credit Union

"I am a mortgage trainer and found ... it was an easy read with 'less than obvious' material that all of us need to know."

Sherman Mohr
ETC Financial