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FAQs about the Marketing M.O.
We're happy to answer your questions and/or take you through a live demo. Please feel free to contact us now!
General product questions
What is the Marketing M.O.?
How can it help me?
How does it work?
Who is it for?
Why should I buy?
Is it software?
What do I get?
What do you mean by "B2B?"
Does the Marketing M.O. work for consumer marketing?
How much work is this?
Can I hire you to perform the work?
I’ve seen marketing templates & software before. How is the M.O. different?
How did you create these materials?
What does M.O. stand for?
Who is Moderandi?
Pricing, training & guarantees
How much does it cost?
Do you offer a guarantee?
Do you offer training?
I need to get approval before I purchase – do you have any literature or a demo I can show my boss?
What is the Marketing M.O.?
It’s a process – a Modus Operandi – to help you
- Figure out how to solve marketing challenges and
- Execute the steps of your plan.
There are two key features:
- Web-based software that delivers plans for hundreds of marketing challenges. Try it now.
- 1,200 pages of guided, interactive, formatted best practices (Microsoft Word) and 130 guided, programmed Excel workbooks with formulas that are ready to go. The M.O. covers 29 sales & marketing subjects (here's a map).
The software gives you a plan for a specific marketing challenge. You can customize the steps and save the plans on our site. The plans will also includes links to the relevant Word & Excel exercises you’ll need to execute your project.
How can it help me?
First, we believe in “learning by doing,” and we created the M.O. to help small-to-midsize companies do just that.
You can use the project plan wizard to understand how to approach any one of hundreds of sales & marketing challenges. When you have a new project or problem to tackle, this tool ALONE has great value.
After all, you’re probably an expert in a certain number of subjects, but are you an expert at all 29 subjects in the M.O.? If not, the software can open your eyes to ideas and strategies you may have never thought of.
Once you have a strategy from the wizard, it’s time to execute. If you’re not sure how to proceed, you could spend hours, days or weeks researching, talking with vendors, etc., to figure out how to do specific tasks.
For example, if you’ve never done search engine marketing, how would you figure out where to start?
We’ve spent four years assembling best practices in 29 subjects so you don’t have to spend your time re-creating the wheel. You can just download the materials and get started.
Better yet, our Word & Excel documents are interactive. There’s a lot of hard thinking in each exercise, but the questions are focused on the task at hand. Instead of spinning your wheels, you can just get started. (You can view & print sample exercises when you choose a subject via our subject map.)
As you use your Marketing M.O., you (or your employees) will become more proficient in the subjects.
Build expertise. Learn by doing. Get results. That’s how the Marketing M.O. can help.
Who is it for?
It’s designed for small-to-midsize companies that sell to other businesses (a consumer version is on the way). The web-based software is customized for five different “profiles:”
- Entrepreneurs who are starting an early-stage B2B company
- Executives who are leading an established B2B company
- Marketing directors & sales managers
- Aspiring marketers = students, job seekers or anyone who wants to improve his / her marketing skills
- Service firms & consultants: Small companies that deliver sales, marketing, management and/or technology services for clients.
The Word & Excel documents are very detailed and are designed to help the person who executes a specific task.
If you’re a high-energy entrepreneur or an executive, you’ll probably give them the login for the M.O. Then they’ll have a tool to understand how to approach a problem and execute without spending valuable time figuring out where to start or what to do.
Is it software?
Yes and no. The project plan wizard is a web-based software tool. It’s simple to use – you can run a customized plan in just three steps, then save it on the site and send it to yourself via email.
However, the guided best practices are Word & Excel documents. They’re formatted with checkboxes and open response areas for you to record your plans. They also use icons to designate different areas. But they’re still Word & Excel – powerful but simple. You can also modify them as needed and download fresh copies whenever necessary.
You can review & print a sample document in any of the 29 subjects - just use this map to choose a subject.
How does it work?
You’ll use the web-based software (our "project plan wizard") to identify a problem or project and customize a plan to address it. You can email the plan to yourself and save it on the site.
The plan gives you an overall strategy and general step-by-step tactics for your project. It then lists the documents (from our 1,200 pages of best practices) that can help at each step. You’ll click the link, enter your password once, and download the document to your computer, then use/modify it as needed. If you need a fresh one, you can download it again.
Or, if you're an experienced marketer, you can download the best practices by subject from the client area of our website.
To sign up, visit our order center, or please feel free to contact us now.
What do you mean by "B2B?"
The phrase refers to business-t0-business marketing. If you sell a product or service to businesses, then you’re a B2B marketer. If you sell directly to individuals who use your product for their personal lives, you’re a consumer marketer.
Does the Marketing M.O. work for consumer marketing?
Right now the Marketing M.O.’s content is geared to help business-to-business marketers. While many of the principles are the same, B2B marketers face different challenges than consumer marketers on a daily basis. And while we’re working on a consumer version of the Marketing M.O., some of the chapters can work for either category. Feel free to contact us and we'll help you decide whether the material can help you.
How much does it cost?
Access the entire library of plans and guided best practices for only $39 per month. We'll be upgrading to our new version soon, and you'll be grandfathered in at your current monthly rate.
To learn more, visit our order center or contact us today.
What do I get?
Your monthly subscription gives you complete access to the web-based software that serves up the plans and all of the 1,200 pages of guided best practices,templates and programmed spreadsheets. You also get access to online training and a variety of support materials/programs in our training center. Select your profile and get started in our order center.
Do you offer a guarantee?
Your subscription is month-to-month with no startup or cancellation fees. Your risk is simply your first month's payment and a little time. You can learn about it here, or please feel free to contact us now.
Do you offer training?
Our training & support center contains online demos, documents and instructions on how to get the most out of the Marketing M.O. We also offer a variety of free tools to help you on an ongoing basis. Check out our resources area for free support material.
We also encourage you to subscribe to “Marketing Tips from the Trenches,” our valuable HOW-TO blog.
Why should I buy?
- If you have to launch a new project or solve a sales & marketing issue and would like expert feedback and advice, run a project plan to get started. You’ll have step-by-step instructions and guided best practices to get you started immediately. It’s a quick and painless step that can yield big results.
- If you want to improve your company’s sales & marketing strategies & execution, this tool can help your team learn by doing. It’s faster than coursework and less expensive than a new hire. And you’ll retain the expertise in-house if you don't outsource.
- If you’re serious about broadening your own expertise. The Marketing M.O. covers 29 sales & marketing subjects, so there’s probably quite a bit that’s new to you.
- If you want to offer new services to clients and generate more revenue. If you're a service firm or consultant, learn more about our Marketing M.O. Certification Program (download the PDF).
We’re confident that your M.O. will help you get results.
I need to get approval before I purchase – do you have any literature or a demo I can show my boss?
Yes: 
download the brochure and/or check out our demos. Or please feel free to contact us and we’ll get you what you need.
How much work is this?
While marketing is often viewed as a “fluffy” subject, it’s anything but. It’s hard work to successfully market a business, and the materials in the Marketing M.O. often ask difficult questions on challenging topics.
However, using the Marketing M.O. doesn’t create more work for you. Instead, it SAVES you time by delivering guided best practices that show you how to accomplish each task.
Most importantly, it helps you implement sound sales & marketing strategies – the entire foundation for your success.
I’ve seen marketing templates & software before. How is the M.O. different?
They’re very different. The M.O. combines web-based software and integrated and guided templates and exercises to help you solve problems and pick out the materials you need for your specific scenario. Our goal is to help you learn by doing and get real results.
Most template providers give you a list of documents to choose from, but you have to know exactly what you need and what to do with it.
In addition to giving you a plan for your project, our best practices are very specific, thorough and guided.
You can print a sample from each of the 29 chapters onto the site – just choose a subject from our map and you’ll see a Flashpaper document that you can enlarge and print.
How did you create these materials?
Thirty-five people from ten companies brought all of their expertise together and built this material over four years.
We’ve been told that it encompasses an entire career’s worth of sales & marketing knowledge, and some of our business partners have told us it sounds too good to be true. And then they got in and used the M.O. and realized that the value was even greater than they had heard.
So we’d like to think that those four years (and the years in the workplace before that time) were well spent!
What does M.O. stand for?
Modus Operandi, a way of doing things consistently!
Who is Moderandi?
Learn more about us here.
Can I hire you to perform the work?
If you need services, please contact us – we can refer you to someone who can help.
